A fractional COO service
leading early-stage tech companies through growth stages and beyond.
who we serve
We work with seed to series C founders and CEOs to guide young companies as they grow.
We focus on technology that:
✨ allows our differences to create more joy
🤝 facilitates togetherness and belonging through shared experiences
🌈 promotes a more equitable future
🌎 creates a healthier future for our planet
what we do
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Too many businesses flounder or fail because of their mess. We help clean it up and make things run smoothly 🧹.
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We identify the right vendors, contractors, and tools for your business, then help get you the best deals, create and finalize contracts, and implement.
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We align your product roadmap with marketing operations based on your north star, then build an unbeatable market-entry plan.
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As your business grows, so will your team. We’ll help you prepare, hire, and train with culture in mind.
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Accounting, bookkeeping, forecasting, and financial modeling: we vet and onboard the right vendor for your business so you can keep an eye on your P&L without worrying about payroll, forecasting, runway, and more.
Fundraising: we help you determine the details of your raise, craft your pitch, organize your CRM, target the right prospects and execute a successful outreach strategy to close fast.
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We standardize and organize legal documents to reduce the cost of legal overhead + find the right legal advisors and business insurance so you can lead with peace of mind.
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Not a WFH kinda company? We help you find and manage a space that fits your culture and budget.
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We make it easy to serve those you aim to serve.
who we are
SWIM was founded in 2022 by Lindsay Gonzalez and James Reid to help early tech companies get their sh*t together. We work with trusted partners, platforms, and domain experts to make sure you’re getting best-in-class ops services.